Looking back on the 100 years of history in the NFL, the play is considered one of the most iconic plays in league annals. I’m talking about Bart Starr and his surprising quarterback sneak in the closing seconds of the 1967 NFL Championship Game, better known as the “Ice Bowl” game between the Dallas Cowboys and Green Bay Packers at frigid Lambeau Field.
With just 16 seconds remaining in the game and with his team having no timeouts, Starr followed the classic block by right guard Jerry Kramer on defensive tackle Jethro Pugh, as he shuffled to the right of Kramer’s block and tumbled happily into the end zone, as the Packers defeated the Cowboys 21-17 to win their third straight NFL title.
Before we dissect that play and talk about the many interesting nuances about that call, let’s first look at the arctic conditions the NFL title game was being played under.
The weather in Green Bay on December 30, 1967 was fairly mild as the Cowboys worked out for a while at Lambeau Field the day before the game. The field was soft and although it was cold (high 20s and low 30s), it was not bitterly cold.
That all changed on December 31, 1967, as one never knows what will happen in the region where the Fox River connects to the bay off Lake Michigan in the winter.
Yes, when the NFL title game started between the Cowboys and Packers began, the temperature was -13°. If you added in the wind throughout the game, the temperature plummeted to -50°.
Nice weather if you are a polar bear. But not if you are a professional football player. Making matters worse, as the game wore on, the field became an ice skating rink.
In the game, the Packers jumped out to an early 14-0 lead, thanks to two Starr touchdown passes to Boyd Dowler.
The Packers also had a fantastic chance to increase their lead, when cornerback Herb Adderley picked off a pass from quarterback Don Meredith of the Cowboys and took it to the 32 yard line of the Cowboys in the second quarter. But the Packers squandered that opportunity and didn’t score.
The momentum of the game changed late in that second quarter. Starr fumbled as he was hit by defensive end Willie Townes of the Cowboys going back to pass, and the other defensive end, former Marquette star George Andrie, scooped up the ball in rumbled in for a touchdown from seven yards out with a little over four minutes to go before halftime.
Then with less than two minutes to go in the first half, Willie Wood fumbled a punt from Danny Villanueva at the 17 yard line of the Packers. That led to a 21-yard field goal by Villanueva to make the score 14-10 at halftime.
In the second half, the offense of the Packers was being throttled the defense of the Cowboys.
Things were so bad, that the Packers had had minus-nine yards in 31 plays in the second half at one point.
Then on the first play of the fourth quarter, the Cowboys took a 17-14 lead when wide receiver Lance Rentzel caught a 50-yard touchdown pass from halfback Dan Reeves.
That was the score when the Packers got the ball back on their own 32 yard line with just 4:50 left in the game.
Somehow the Packers were going to have to trudge 68 yards across the arctic-like football field to win the game.
I wrote a story about that ensuing drive, as Kramer, halfback Donny Anderson and Chuck Mercein provided the commentary.
Here is part of that article:
“I don’t think we ever considered the possibility of losing,” Kramer said. “We didn’t really acknowledge the fact that we didn’t gain any yardage in 31 plays prior to that. We knew where we were when we got in the final huddle. We knew what we had to do.
“I asked Bart about that years later, about what made him think we could go 68 yards and score a touchdown after we had made minus-nine yards on 31 plays prior to that. Bart said, ‘Jerry, I came into the huddle and started to say something. Then I looked in your eyes, I looked at Forrest’s eyes and everyone else in the huddle, and I knew I didn’t have to say anything. So all I said was, ‘Let’s go.’
Kramer said there was calm in that huddle.
“Even at that point of the game there wasn’t any panic with us,” No. 64 said. “There was a sense of urgency however. We still believed that we could do it.
“The beautiful part of that was the contribution by so many different players in that drive. Players like Chuck Mercein, Boyd Dowler and Donny Anderson.”
Anderson concurred with Kramer about what needed to be on that drive.
“I recall that there was no nonsense at all on that drive,” Anderson said. “It represented the discipline that Lombardi had taught us. We knew that we had to execute and we were determined to get the job done.”
The drive started with Starr completing a swing pass to Anderson which gained six yards. On the next play, Mercein ran the ball for seven more yards off tackle to the 45-yard line and near the sideline of the Packers.
Mercein vividly recalled that moment.
“I remember that play well, as it was the our initial first down of the drive,” Mercein said. “That was a big confidence booster for me and the team. Because at that point, none of us had done anything in the second half. I’ll never forget because I kind of got shoved out of bounds right in front of the Green Bay bench. I could hear Coach Lombardi yell, ‘Atta boy, Chuck!’ That really brought my spirits up. It was wonderful.”
On the next play, Starr completed his only pass to a wide receiver in the drive, as Dowler caught a pass that gained 13 yards and another first down. Dowler ended up having to leave the game for a few plays, as he was shook up a little after his head hit the frozen turf hard after he was tackled.
Even though Dowler only caught one pass in that drive, it was his two early touchdown receptions from Starr which put the Packers in position to win the game on that drive.
After the Dowler catch, this is when Mercein and the Packers had a hiccup in the drive. Townes made another big play, as he broke through and tackled Anderson for a nine-yard loss.
Mercein explained what happened on the play.
“It was the Green Bay sweep and my responsibility was to block the defensive end there,” Mercein said. “I expected Townes to be on my outside shoulder, but he rushed inside instead, and I only was able to brush him with my left shoulder. I didn’t give him a good enough pop and he was able to get through and put us in a big hole.
I felt particularly bad about that because of my bad execution. It was the lowlight of the drive for me.”
That loss put the Packers in a second and 19 hole, but two swing passes to Anderson netted 21 yards and the Packers had a big first down. If you look at those receptions on film, you see some pretty nifty footwork by Anderson. Not easily done on a truly frozen tundra.
“I recall that I had to balance myself,” Anderson said. “Not to run like a sprinter, but to balance yourself. Be a little more flat-footed. I also figured that a quicker guy might be better off under those conditions than a heavier guy.”
It was at that point when Mercein caught a 19-yard swing pass from Starr after first conferring with No. 15.
“Sure enough, I was open just like I expected and Bart flipped the pass to me that got caught up in the wind a bit and I caught it over my outside shoulder, ” Mercein said. “I was able to outrun linebacker Dave Edwards and took the pass to the 11-yard line, plus was able to get out of bounds.”
The next play was a running play, known as a give play to Mercein.
“Bart saved that give play for the right exact time,” Mercein said. “Bart later said it was the best play call he ever made.”
On the give play, left guard Gale Gillingham pulls to the right, which then opens up a hole as defensive tackle Bob Lilly followed Gillingham down the line. Still, left tackle Bob Skoronski had to seal off defensive end George Andrie to make the play work.
“On that play, if Bob didn’t block [George] Andrie on that play, Mercein would get killed,” Kramer said. “It was a very difficult block, too. So Bart looked at “Ski” and asked if he could make that block before the play. And “Ski” simply said, ‘Call it, on two.’
Mercein vividly recalls that run.
“The hole was great and I can still see that hole,” Mercein said. “I can still hear myself clomping down on the ice with the noise of my cleats hitting the ice. It was very loud. Forrest Gregg was coming down from the right tackle spot and if I could have cut, I think I could have scored.”
As it was, the Packers had a second and two from the three-yard line of the Cowboys. Anderson then took a hand off from Starr and to many it appeared that Anderson scored on the play. But the referee instead placed the ball about 18 inches from the goal line and it was first and goal.
“After the run, I’m laying across the goal line with my waist and the ball,” Anderson said. “Cornell Green of the Cowboys yelled that I scored, while Jethro Pugh told him to be quiet. The ref then picks up the ball and puts it 18 inches back from the goal line.
“Later on as we saw film of the game, Coach Lombardi said to me, ‘Young man, I think they took one away from you there.’
After two two unsuccessful running attempts by Anderson to score after that, as he slipped both times, the Packers called their final timeout. There were 16 seconds to go in the game.
This brings us to a key point of the game just before Starr carried the ball on his own on the quarterback sneak. Kramer has maintained that he knew Starr was going to carry the football.
No. 64 even wrote about that in his classic book, Instant Replay. Kramer wrote, “In the huddle, Bart said, ‘Thirty-one wedge and I’ll carry the ball.’
The problem is that no one else in the huddle heard that from Starr. And I’ve talked to Anderson, Mercein, Dowler and Carroll Dale. They all heard Starr call the 31 wedge play, but nothing about him carrying the football by himself.
That being said, I believe I have pinpointed when Starr told Kramer he was going to carry the ball himself.
If you have ever seen A Football Life – Vince Lombardi from NFL Films, Starr and Kramer talk about what happened after No. 15 called his final timeout of the game just before the sneak.
Kramer: “We take our final timeout and Bart asked me if I could make a block.”
Starr: “Can you get your footing for one more wedge play?”
Kramer: “Yeah, I think so.”
I believe it was at this moment that Starr told Kramer, and no other player on the field, that he was going to carry the ball.
Starr then went to the sideline and told Coach Lombardi that the wedge play was still the right call, but that he would carry the ball himself because the backs were slipping.
Lombardi concurred and replied, “Then run it and let’s get the hell out of here.”
I have mentioned this possible scenario to Kramer and he thought that my take was very plausible.
I can understand the confusion about the play from Kramer’s perspective. For one thing, the crucial wedge play itself was derived from film study by Kramer.
Kramer was watching film on the Cowboys and specifically regarding how they lined up in short-yardage situations.
“Jethro [Pugh] was high, and I actually suggested that play on Thursday when we were studying short-yardage films,” Kramer said. “I said we could wedge Pugh if we had to. And Coach Lombardi said, ‘What?’ And I said that we can wedge Pugh if we have to. So we ran the film back three or four times, and coach says, ‘That’s right. Put in a wedge on Pugh.’
And little did Kramer know that the play of the game would come down to his block and the play he suggested. That’s a hell of a lot of pressure.
So when Starr called the play, first by conferring with Kramer himself, what went through the mind of No. 64?
“Responsibility. I mean I had suggested the play on Thursday. It seemed like the play was squarely on my shoulders,” Kramer said. “I knew I had to perform. I knew that to be successful as a blocker that I had to keep my head up and my eyes open.
“And also put my face into the chest of the defensive tackle [Pugh]. That is not the easiest thing to do, but it’s the safest and the surest way to make a block. I felt great personal responsibility to the team on that block. When I came off the ball, I was on fire.”
Bottom line, one can see how there might have been a little uncertainty from Kramer regarding how Starr called the 31 wedge play knowing the magnitude of the moment.
Speaking of the 31 wedge play, if run the way it is supposed to, it simply means that the 3-back (fullback) goes to the 1-hole (between the center and the right guard).
Which bring us to center Ken Bowman and the role he played on this block.
“I’ve analyzed that play a lot. “Bow” was there, there is no question about that,” Kramer said. “But when Jethro got up like I expected and then I got into him, the rest was a forgone conclusion. Jethro was then out of position and also out of the play. The play was over for him then.”
Plus, Starr did not go in between Bowman and Kramer like the play was designed. Instead, Starr shuffled to Kramer’s right and into a hole between No. 64 and right tackle Forrest Gregg.
And as I have I written about in another article, Starr’s intuitive sense of transferring the ball from his right arm to his left on the game-winning sneak was very timely and extremely important. Especially when one sees linebacker Chuck Howley ripping at Starr’s empty right arm as he crosses the goal line.
Yes, there certainly were a number of significant details about why Starr’s quarterback sneak was successful in the “Ice Bowl” game and is now considered the greatest play in the over 100-year history of the Packers.